A video posted by an account named “@awp.lords” with the caption “Best release in years” plays.
A split screen video of a gamer livestream. In the top half of the screen is a teenager playing a game in their room. In the bottom half of the screen is a first-person perspective of the game they’re playing. The gamer guns down an opposing player, then celebrates by getting out of their chair and shouting:
Male gamer: Boom! hahahah. Straight to the dome.
Girl gamer: AGH!
Male gamer: Was that a girl? Bonus points!
An educational explainer pops up, which reads:
DISRESPECTFUL CONTENT
This content shows how violence against women can be simulated in online games. Over time, these actions can become normalised in the online space, and can potentially spill over into the offline world.
Upon finishing, another video automatically plays, posted by an account named “@head»shotty” with the caption “👧🎯💀”.
A video of a multiplayer shooting game. Over the gameplay, players speak to each other over their mics:
Female gamer: Nice shot
Male gamer 01: Is that a girl?
Female gamer: Yeah
Male gamer 03: Hahaha it is a girl!
Male gamer 02: Are you lost?
Male gamer 01: What are you doing here?!
Male gamer 03: Get out!
An educational explainer pops up below, which reads:
DISRESPECTFUL CONTENT
This content is just one example of the widespread online harassment and abuse targeting women participating in multiplayer online games. It normalises disrespect and reinforces incorrect ideas around where women do and do not belong.
Upon finishing, another video automatically plays, posted by an account named “@p✿girl” with the caption “women wonder why 🤔”.
A video of a female influencer sitting in front of a microphone in a home podcast studio. Facing the camera, the woman says:
“Modern women won’t do as they’re told
and then they wonder why they’re single.
Women should obey their man.
Plain and simple.”
An educational explainer pops up below, which reads:
ALGORITHM OF DISRESPECTTM
Once a young person has seen or engaged with this disrespectful content, the algorithm begins automatically serving them more and more of the same problematic content - like this video that says that women should be subservient to men.
Upon finishing, another video automatically plays, posted by an account named “@sigma⋆tron” and has the caption “rise and self-actualize”.
A motivational video montage featuring: a man climbing a snow capped mountain, a businessman walking up stairs, a businessman entering a personal jet, a sword, a lion roaring, a throne. Over the visuals, a male voice over says:
“Today, you become the high status man you were born to be.
Today, you won’t pander to women.
All women will take orders from you.”
An educational explainer pops up below, which reads:
DISRESPECTFUL CONTENT
This content tells men and boys the only way to be successful in their lives and in their relationships with women and girls is to be dominant and controlling.
Upon finishing, another video automatically plays, posted by an account named “@mind'strong” and has the caption “Humanity needs hierarchy🔺”.
A video of a mature male lecturer talking in front of a lectern with a chart projected behind him. He says:
“Look around - it’s obvious.
The gender power dynamic has shifted,
disrupting the natural order of male dominance.”
An educational explainer pops up below, which reads:
DISRESPECTFUL CONTENT
This content disempowers women by reinforcing harmful and backwards ideas about “the natural order” referring to the dominance of men over women.
Upon finishing, another video automatically plays, posted by an account named “@ark/psych” and has the caption “Dark psychology tactic #9”.
A video montage of black and white anime-style animations featuring: a dragon rages, a pretty girl smiles, a girl stands under an umbrella in the rain. Finally, a serious looking boy approaches a girl and says something to her, the girl looks upset, then the boy goes to kiss the girl. As the animation plays, a deep, distorted male voice over says:
“Hello kings, I've got another seduction trick for you.
Today, we’re talking about: negging.
A technique where you subtly wrap an insult in a compliment.
Instead of saying “you look pretty”
try saying “wow, you actually look decent with makeup on.”
Master this, and they’ll be begging for your approval.”
An educational explainer pops up below, which reads:
DISRESPECTFUL TERM: NEGGING
Negging is a "pick up" technique where someone emotionally manipulates another by giving them a backhanded compliment or veiled insult to make them feel insecure and seek the perpetrator’s approval. It is a form of verbal abuse, often used to control a person.
